During our virtual working session, we’ll revisit the Brand Promise draft you created in our workshop and ground ourselves in where you’ve landed. From there, I’ll guide you through a focused set of questions designed to sharpen clarity, intent, and alignment.
As we move through these prompts, I’ll facilitate a short discussion to surface anything that feels vague, too broad, or disconnected from real experience. We’ll pull in examples—moments that affirm the promise or reveal tension—to anchor the work in reality, not abstraction.
Once we have clarity, we’ll refine the draft together: tightening language, shifting into active present-tense, and removing jargon or filler that dilutes impact. The goal is a line that feels concise, confident, and aligned with how the brand actually shows up.
Finally, we’ll pressure-test the revised promise against a set of internal criteria.
By the end of the session, you will have a sharper, more grounded Brand Promise—one that captures your unique value and acts as a clear compass for what comes next.
During our virtual working session, we’ll revisit the Brand Promise draft you created in our workshop and ground ourselves in where you’ve landed. From there, I’ll guide you through a focused set of questions designed to sharpen clarity, intent, and alignment.
As we move through these prompts, I’ll facilitate a short discussion to surface anything that feels vague, too broad, or disconnected from real experience. We’ll pull in examples—moments that affirm the promise or reveal tension—to anchor the work in reality, not abstraction.
Once we have clarity, we’ll refine the draft together: tightening language, shifting into active present-tense, and removing jargon or filler that dilutes impact. The goal is a line that feels concise, confident, and aligned with how the brand actually shows up.
Finally, we’ll pressure-test the revised promise against a set of internal criteria.
By the end of the session, you will have a sharper, more grounded Brand Promise—one that captures your unique value and acts as a clear compass for what comes next.