A phased approach that’s intentionally adaptable, tailored and expertly-led to uncover your purpose and guide decision-making. Marrow Studio merges human insights, strategic solutions and expansive creativity for internal alignment that extends to your brand.
01. Brand
Insights
The Analysis
A customized and goal-focused approach to unearthing answers. We help you discover, develop and execute qualitative and quantitative information gathering, including: Market Research, Competitive Landscape Analysis, Survey Development + Deployment, Stakeholder Engagement, Focus Group Facilitation and more. It culminates in holistic brand findings and strategic recommendations.
02. Brand
Foundation
The MODEL
This deep-dive Brand Model™ workshop clarifies a path for brand naming and positioning, setting the stage for distinct and authentic brand messaging and communication. Empower your brand with a meaningful, evergreen compass that aligns internal and external expression and behaviour with your desired reputation and growth outcomes.
03. Brand
System
The Expression
A collaborative process expertly led by a trusted creative partner, always hand-selected for experience, style and fit. Gain an all-encompassing brand system, including Identity (Logo), Icons and Brand Marks, Colour Palette, Typeface and the design considerations to guide visual impact, earn authority and endure for the long-haul.
04. Brand
Path
The Activation
Where empathy and user experience merge to identify pain points and untapped opportunities. Gain a comprehensive understanding of your brand’s Personas to inform a Messaging Roadmap, Marketing Funnel, Website Site Map, Channel Strategy and more. Establish a clear and achievable plan that meets your audience where it matters.
05. Brand
Expression
The Direction
Art Direction, Look Book creation and Styling for meaningful editorial concepts and magnetic visual outcomes. Empower your campaign, team, product or lifestyle photoshoot with our intentional conceptualization, experienced styling, on-set direction and post-production guidance. Here, the visual reigns.
06. More
Layers
The Extras
There’s layers to you and your brand, so there’s layers to what we do, including: Strategic Consultation, Quarterly Planning, Auditing, Brand-informed Copywriting and more. Gain a thoughtful, calculated and clear perspective on user needs in tandem with organizational decision-making that impacts your brand.
