BRAND MODEL

BRAND MODEL

Distinct positioning ensures the vision is clear so that your brand identity can be defined, documented, designed and lived.

Our focus? We ignite the branding process to clear a path for honest and impactful expression. Here the outcome AKA your Brand Model™ acts as a compass to align brand behaviour and communication to leave a mark with the people that matter most.

If you are an evolving brand—

  • Ready to actualize your brand vision + make it tangible.

  • Seeking to express + stake your claim with authority in your niche.

  • Undergoing organizational shifts, a refresh or an overhaul.

  • Craving the language to communicate with authenticity.

…then you're right where you need to be.

Foundations are fortifying. 

It’s about knowing the successive steps to take to start the build.

Here’s a birds-eye of our Brand Model™ offering:

01.

Unearth your values as your guiding set of principles.

02.

Let those principles inform your unique, values-driven guarantee.

03.

Define your rally cry as your reason for being and distinct call to action. 

04.

Script out your true-to-you story that thoughtfully expresses your purpose.

05.

Detail your promise as a snappy, succinct elevator pitch that you’re propelled by.

06.

Claim your voice attributes and the Do’s and Don’ts for style guide application.

07.

Identify your people to uncover their right-fit traits and how to engage their loyalty.

08.

Establish your mission today, to reach your vision for tomorrow.

09.

Cue your visual language as a captivating extension of your values.

The outcome?

A comprehensive, evergreen guide you can lean on to direct your brand communications, including proactive marketing efforts, social media activation, future campaigns and
initiatives—the list goes on!

  • “This was one of the best investments I’ve ever made...

    We went deep, Marrow was able to put words to my vision that helped me express myself in ways I had been stumbling over for years. Our work together helped me clarify my path, focus my message and catalyzed an even bigger vision for how I can serve and support my community and clients.”

    — Mandy Balak, Executive Coach, Speaker, Facilitator + Founder of The Collective & The Well

  • “Marrow has the midas touch on bringing ideas full circle...

    most importantly, it's exactly what I envisioned and how I wanted my brand to unfold. If we ever stray or get lost, we come back to our brand model. It's the cornerstone of all our content; repurposed over and over again.”

    — Raquelle Kilotaitis, Founder of Será Studio

  • “I couldn't rave more about the quality of work…

    that I have seen over the 10+ years that I have been privileged enough to work with Tanya and her team on; they are true magicians at getting to the root of your brand.

    — Katie Rioux, Founder & Principal Designer of DWK Interiors

Our Process

Here’s how we align your brand communication, expression and behaviour.

  • A fully-customized and goal-focused approach to harnessing audience insights and unearthing answers. Together let’s assess market viability, audience receptivity and how to grow or evolve.

  • A thorough, fully facilitated proprietary session that swan dives into deeper understanding. Together let’s define your vision and get to the real essence of your brand.

  • The delivery of your brand model as your verbal identity guide and the jump off for visual identity development. Together let’s carve and claim your space with clarity.

  • An engaged check in at 60 + 180 days to ensure your guide is all-encompassingly clear and completely applicable. Together let’s address your IRL needs for brand communication and expression.

Ready to clarify your path for positioning?

Get in touch and let’s talk!

Looking for more?

  • We believe ingenuity sparks when specialists gather creatively and collaboratively. Let's just say, we know good people!

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