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      <image:title>musings - Brand Strategy vs. Marketing Strategy: Same Same, or Different? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>musings - Brand Strategy vs. Marketing Strategy: Same Same, or Different? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>musings - Brand Strategy vs. Marketing Strategy: Same Same, or Different? - The Rare Method x Londre collab.</image:title>
      <image:caption>We helped strategize this digitally-driven giveaway with Londre—a brand that totally aligns with Rare’s vibe and audience. The results? ➔ 50K+ social views ➔ 1,000+ giveaway entries ➔ A major surge in engagement + eyes on Rare Method</image:caption>
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      <image:title>musings - Beyond the Logo: How Modern Brands Thrive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>musings - Beyond the Logo: How Modern Brands Thrive</image:title>
      <image:caption>‘Felt’ Narratives When two companies have similar offerings, your story is what makes you stand out. A good story can be up to 22 times more memorable than fact-driven marketing. Why? Because we’re human. And humans connect through emotions. That’s why brands with staying power create compelling narratives and deeply resonant stories that echo the core values of their audience. The kicker? In a world where attention is currency, brands no longer have the luxury of sharing their start-to-finish MO in a single viewing session; sometimes all they can leverage is a feeling, sensation or ‘mood.’ Marketing means cutting through the clutter with stories customers can see themselves in, in 8 seconds or less. To deliver, you better know your brand from the inside—out. Airbnb is a storytelling champ. Their "Live There" campaign didn’t just sell vacation rentals—it sold the idea of living like a local. Airbnb highlighted authentic experiences, featuring real hosts and unique stays that connected travellers to the culture and community of their destinations, making the brand feel more like a cultural passport than a booking site.</image:caption>
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      <image:caption>I’m Tanya Founder + Brand Strategist The power of brand took residence in my head and heart more than a decade ago. Since, I’ve collaborated extensively with small to medium sized brands in early growth stages to uncover blind spots, define strategy and propel leaders.  It’s with these “earned-my-stripes, ready-to-play-big” brands that I found an untapped opportunity—and my passion—for workshopping strategy, cultivating curiosity and uncovering purpose. Today, I draw on a diverse agency background and more than a decade of experience as a branding, communications and insights specialist to empower evolving brands.  Off-hours, you can find me loving on natural wine, vintage finds, yoga mat escapism, astrological reads and deep chats and belly laughs over coffee.  You too?  Let’s chat!</image:caption>
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